东安：巧用新媒体助推乡村旅游效果好
<section style="visibility: visible;"><section style="box-sizing: border-box; visibility: visible;" powered-by="xiumi.us"><section style="text-indent: 2em; visibility: visible;"><span style="font-size: 16px; visibility: visible;"><br></span></section><section style="text-indent: 2em; visibility: visible;"><span style="font-size: 16px; visibility: visible;">今年以来，全国本土新冠疫情呈现多地散发态势，东安镇将原本在线下举行的梨花艺术节，变成了线上的梨花节全民抖音挑战赛，减少了游客聚集。</span></section><section style="text-indent: 2em; visibility: visible;"><span style="font-size: 16px; visibility: visible;">东安镇开展梨花节全民抖音挑战赛，吸引广大市民朋友纷纷前往东安镇朝阳村盛家坪梨园赏梨花、品美食、游景区。</span></section><p style="text-align: center; margin-bottom: 0em; visibility: visible;"><div style="text-align:center"></div></p><p style="text-indent: 2em; box-sizing: border-box; visibility: visible;"><span style="font-size: 16px; text-indent: 2em; visibility: visible;">东安镇联合东安镇社区教育学校开展梨花节全民抖音挑战赛，吸引广大市民朋友纷纷前往东安镇朝阳村盛家坪梨园赏梨花、品美食、游景区。</span><span style="text-indent: 2em; visibility: visible;"></span><span style="font-size: 16px; text-indent: 2em; visibility: visible;">本次活动以“一树梨花抖东安”话题视频热度</span><span style="font-size: 16px; text-indent: 2em; visibility: visible;">，评出最终获奖名单。</span><span style="font-size: 16px; text-indent: 2em; visibility: visible;">活动结束后，组委会根据参与抖音视频关注度进行收集统计，参赛作品达到了90余个，总播放量达到89万次。</span><span style="font-size: 16px; text-indent: 2em; visibility: visible;">在“一树梨花抖东安”挑战赛的引领下东安镇接待游客1万余人次，实现旅游收入100万余元。</span></p><section style="text-indent: 2em; visibility: visible;"><span style="font-size: 16px; visibility: visible;">近些年，东安镇利用各类形式的活动和节会大力发展特色乡村旅游，目前已发展大巴山森林人家327家，2021年实现旅游综合收入3000余万元。发展乡村旅游现已成为农民增收致富的有效手段。</span></section><p style="text-align: center; margin-bottom: 0em; visibility: visible;"><div style="text-align:center"></div></p><section style="text-indent: 2em; visibility: visible;"><span style="font-size: 16px; visibility: visible;">下一步，东安镇将借助短视频平台，采取互联网+旅游的方式，打造具有本土特色的旅游品牌，进一步提高东安镇文化旅游知名度和影响力，带动境内乡村旅游发展，助力乡村振兴。</span></section><section style="text-indent: 2em; visibility: visible;"><span style="font-size: 16px; visibility: visible;">文/王号</span></section><section style="text-indent: 2em; visibility: visible;">来源：城口视点</section></section></section>
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