“城口县首届美食文化暨电商直播节”系列报道（十四）融媒述评：烟火气与清凉经济
<p style="text-align: center; margin-bottom: 0em; visibility: visible;"><br></p><section data-role="outer" label="edit by 135editor" style="visibility: visible;"><section data-role="outer" label="edit by 135editor" style="visibility: visible;"><p style="text-align: center; margin-bottom: 0em; visibility: visible;"><br style="visibility: visible;"></p><section data-role="outer" label="edit by 135editor" style="visibility: visible;"><section data-role="outer" label="edit by 135editor" style="visibility: visible;"><section data-tools="135编辑器" data-id="112215" style="visibility: visible;"><section style="margin: 20px auto; visibility: visible;"><section style="margin-top: -30px; transform: rotate(0deg); visibility: visible;"><section style="padding: 25px 15px; background-color: rgb(241, 247, 255); margin-top: -3px; box-sizing: border-box; visibility: visible;"><section data-autoskip="1" style="text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: rgb(91, 103, 121); background: transparent; visibility: visible;"><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;">城口县首届美食文化暨电商直播节圆满闭幕了，但真正的清凉经济大幕，才刚刚开启！</span></p><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;"><strong style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; visibility: visible;"><span style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(255, 0, 0); visibility: visible;"><strong style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; text-align: justify; text-indent: 32px; visibility: visible;"><span style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(255, 0, 0); visibility: visible;">党委政府搭台，各路商家唱戏，万千市民乐购乐享——这是一届收获好评和追捧的节会。</span></strong></span></strong></span></p><p style="text-align: center; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 0em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;">县委、县政府主办的首届美食文化暨电商直播节，既是深入贯彻党中央、国务院和市委、市政府关于扩大内需、全面促进消费决策部署的具体举措；也是推进“数商兴农”，提高城口知名度和城口农特产品美誉度，助力乡村振兴的有力抓手。</span></p><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;">活动现场搭建展位56个，集中展示展销各乡镇街道农特产品268种、特色美食和生态食材40余种，形式新颖，规模空前。商家打折、优选产品、派发优惠、汇聚人气。万千市民在这个盛夏乐购乐享，短短两天时间，现场零售成交额达50多万元。</span></p><p style="text-align: center; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 0em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;">同时，以本次节会为载体，国家水利部、山东省临沂市、重庆市发改委帮扶集团、九龙坡区等帮扶力量积极支持，对接县内各农产品供应主体，签订农产品订购协议30余份，金额超过2600万元。</span></p><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;">产品销售、商家赚钱，城口得名、市民得利；激活市场，一举多得！</span></p><p style="text-align: center; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 0em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(255, 0, 0); font-size: 16px; visibility: visible;"><strong style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; visibility: visible;"><strong style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(255, 0, 0); text-align: justify; text-indent: 32px; visibility: visible;">美食美景美人，名菜名宴名厨，山笑水笑人欢笑——这是一届展示城口新风貌的节<span style="color: rgb(255, 0, 0); margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; text-indent: 2em; visibility: visible;">会。</span></strong></strong></span></p><p style="text-align: justify; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;">本次节会期间，城口的原生态食材悉数亮相，城口有名的大厨粉墨登场，岩耳炖鸡、菜板腊肉、蜂蜜苦荞巴、大巴山山药饼，城口大盘鸡、干烧鲟鱼等名菜纷纷上桌。</span></p><p style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"></p><div style="text-align:center"></div><p></p><p style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; text-indent: 2em; text-align: justify; font-size: 16px; visibility: visible;">本次节会期间，河街夜市焕新开放，凉面凉皮、烤鸭烧鸡、利口生啤全部安排，年轻人和孩子真实感受到过节般的浓烈氛围。</span></p><p style="text-align: center; margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 0em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"></p><div style="text-align:center"></div><p></p><p style="margin: 0px; padding: 0px; border-width: 0px; border-style: initial; border-color: initial; color: rgb(51, 51, 51); font-size: 17.068px; text-indent: 2em; font-family: ���ź�, Helvetica, Arial, sans-serif; visibility: visible;"><span style="font-size: 16px; visibility: visible;">本次节会期间，邀请重庆本土明星打卡中国亢谷、乡土岚天、河鱼平溪等景区景点，为避暑度假的远方游人做了一份贴心的攻略。</span></p><p style="text-align: center;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 0em;font-family: ���ź�, Helvetica, Arial, sans-serif;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">本次节会期间，举办多场文艺演出，评选并发布“城口十大名宴”、“城口十大名菜”、“城口十大名小吃”、“城口十大避暑旅游点”及“城口十大网红民宿”；让城口“横看成岭侧成峰，远近高低各不同”！</span> </p><p style="text-align: center;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 0em;font-family: ���ź�, Helvetica, Arial, sans-serif;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(255, 0, 0);font-size: 16px;"><strong style="margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;"><strong style="margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(255, 0, 0);text-align: justify;text-indent: 32px;">电商直播卖货，精品文旅推介，一路山水一路歌——这是一届拥抱新经济勇探新路径的节会。</strong></strong></span></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">电商直播并非新鲜事物，但组团式进行直播培训，批量化进军直播战场，这在城口还是首次。</span></p><p style="text-align: center;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 0em;font-family: ���ź�, Helvetica, Arial, sans-serif;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">以本次节会为契机，城口启动了本土电商主播培训1000余人次，优选10组本土主播开展首届直播带货大赛。6月28日至30日，吸引了119万余人次观看直播，线上成交2.3万余单，网络销售额达超过107万元；短短三天的网上销售额，就占到城口上半年电商销售总额的1/17。</span></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">以本次节会为契机，上万名网友跟着重庆本土明星赵丹和曾彬峰“云游”城口，一起乘坐索道欣赏亢家寨美景，漫步惬意的山间民宿，骑白马、撞菜油体验农耕文化。这也是城口首次在网上进行旅游景点“云营销”。</span></p><p style="text-align: center;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 0em;font-family: ���ź�, Helvetica, Arial, sans-serif;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">城口最大的卖点是生态，盛夏最贵的商品是清凉。</span></p><p style="text-align: center;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 0em;font-family: ���ź�, Helvetica, Arial, sans-serif;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">城口最佳的颜值是山水，足以撩拨远方人的乡愁。</span></p><p style="text-align: center;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 0em;font-family: ���ź�, Helvetica, Arial, sans-serif;"></p><div style="text-align:center"></div><p></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">城口最动人的吸引力是朴实的烟火气，慢生活与天蓝水碧好空气的交响曲，引来客商，醉了游人，留下远行者的脚步。</span></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">这届节会，是城口烟火气的胜利，也是城口清凉经济的欢唱。</span></p><p style="text-align: justify;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;text-indent: 2em;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 16px;">守望绿水青山，新经济的火把正在点亮金山银山！</span></p><p style="margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;font-family: ���ź�, Helvetica, Arial, sans-serif;"><br></p><p style="text-align: right;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;color: rgb(51, 51, 51);font-size: 17.068px;font-family: ���ź�, Helvetica, Arial, sans-serif;"><span style="font-size: 15px;margin: 0px;padding: 0px;border-width: 0px;border-style: initial;border-color: initial;">（记者 袁开英 夏一文 王平安 唐小江）</span></p></section></section></section></section></section></section><p style="text-align:center;margin-bottom: 0em;"><br></p><p style="text-align:center;margin-bottom: 0em;">来源：城口发布</p></section></section></section>
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