鲁渝协作延长产业链条 助力城口老腊肉“再出发”
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;">城口老腊肉有着500多年的悠久历史，是国家地理标志证明商标和国家地理标志农产品品牌，是我县乡村振兴的举旗性产业，也是代表我县地域特色的一块“金字”招牌。自临沂协作城口之后，不断增强产业“造血”能力，积极助力城口老腊肉全产业链发展，打造鲁渝协作“升级版”。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></p><p><br/></p><section class="_135editor" data-role="title" data-tools="135编辑器" data-id="130784" style="margin: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); flex-shrink: 1 !important;"><section style="margin: 10px auto; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; justify-content: center;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 0; z-index: 9;"><section class="assistant" style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 15px; box-sizing: border-box; height: 0px; overflow: hidden;"></section></section><section style="margin: 0px 0px 0px -10px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; align-items: center;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; background-color: rgb(238, 244, 251);"><section style="margin: 0px; padding: 4px 15px; border: 0px; flex-shrink: 1 !important; font-size: 16px; display: flex; align-items: center; box-sizing: border-box;"><strong class="135brush" data-brushtype="text" style="margin: 0px; padding: 0px; border: 0px;">围绕标准制定“补链”</strong></section><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 0; display: flex; flex-direction: column; justify-content: space-around; transform: translateX(2px);"><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section></section></section></section><section style="margin: 0px 0px 0px -10px; padding: 0px; border: 0px; flex-shrink: 0; z-index: 9;"><section class="assistant" style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 15px; box-sizing: border-box;"></section></section></section></section></section><p><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;">作为我县的传统产业，城口老腊肉是国家地理性标志产品，过去一直未能产业化、规模化发展，但如今这一产业已经迎来了新变化。</span></p><p></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-indent: 2em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px; text-indent: 2em; background-color: transparent;">自临沂城口协作之后，临沂依托自身产业优势、市场优势以及资金优势，围绕“补链、强链、延链、拓链”，全方位地参与了老腊肉“再出发”，产业再提升：先后安排资金350万元在坪坝镇三湾村建立黑猪育种繁育基地，未来实现年产“城口黑猪”5万头；投入500万元，建立了畜禽屠宰中心、冷链运输的运转中心；并在下游加工环节，帮助我县培植了泽远农业等多家农产品加工企业，建立老腊肉标准化生产厂房，计划将实现年新增生产加工冷鲜猪肉和城口老腊肉系列产品2500吨。重庆市城口县泽远农产品开发公司董事长周令说：“养殖带动这一块，通过我们和老百姓的订单农业，他们养出来的猪能够不愁销路。”</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></p><p><br/></p><section class="_135editor" data-role="title" data-tools="135编辑器" data-id="130784" style="margin: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); flex-shrink: 1 !important;"><section style="margin: 10px auto; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; justify-content: center;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 0; z-index: 9;"><section class="assistant" style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 15px; box-sizing: border-box; height: 0px; overflow: hidden;"></section></section><section style="margin: 0px 0px 0px -10px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; align-items: center;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; background-color: rgb(238, 244, 251);"><section style="margin: 0px; padding: 4px 15px; border: 0px; flex-shrink: 1 !important; font-size: 16px; display: flex; align-items: center; box-sizing: border-box;"><strong class="135brush" data-brushtype="text" style="margin: 0px; padding: 0px; border: 0px;">围绕销路拓宽“延链”</strong></section><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 0; display: flex; flex-direction: column; justify-content: space-around; transform: translateX(2px);"><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section></section></section></section><section style="margin: 0px 0px 0px -10px; padding: 0px; border: 0px; flex-shrink: 0; z-index: 9;"><section class="assistant" style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 15px; box-sizing: border-box;"></section></section></section></section></section><p><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;">市场销路是产品的生命线。城口老腊肉在全国市场知名度不高，销路未充分打开，2021年产量仅占全国腊味市场份额200万吨的0.6%。临沂市依托当地电商物流优势，完善“电商销售+订单生产+现场体验购销”的营销模式，建设集物流、集配、销售等功能于一体的电商物流公共服务中心；固定销售渠道，甄选城口老腊肉等优质农特产品入驻山东临沂九州超市，确保常年促销。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;"></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); text-indent: 2em; line-height: 1.75em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;">同时，组织我县消费帮扶企业前往山东开展产销对接，亮相“RECP区域（山东）进口商品博览会”“兰陵蔬菜产业博览会”等产销对接活动；在临沂积极宣传“乐购城口”直播节和“我为家乡代言”城口特色美食大赛。通过开展线上线下消费帮扶和产销对接活动，拓展了城口老腊肉的销售渠道，提升了区域公用品牌的知名度。截至目前，实现城口县农产品销售至山东1602万元，帮助销售城口老腊肉400余万元。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></p><p><br/></p><section class="_135editor" data-role="title" data-tools="135编辑器" data-id="130784" style="margin: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); flex-shrink: 1 !important;"><section style="margin: 10px auto; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; justify-content: center;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 0; z-index: 9;"><section class="assistant" style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 15px; box-sizing: border-box; height: 0px; overflow: hidden;"></section></section><section style="margin: 0px 0px 0px -10px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; align-items: center;"><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; display: flex; background-color: rgb(238, 244, 251);"><section style="margin: 0px; padding: 4px 15px; border: 0px; flex-shrink: 1 !important; font-size: 16px; display: flex; align-items: center; box-sizing: border-box;"><strong class="135brush" data-brushtype="text" style="margin: 0px; padding: 0px; border: 0px;">围绕文化挖掘“拓链”</strong></section><section style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 0; display: flex; flex-direction: column; justify-content: space-around; transform: translateX(2px);"><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section><section style="margin: 1px 0px 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 5px; height: 6px; border-radius: 5px 0px 0px 5px; background-color: rgb(255, 255, 255); box-sizing: border-box; overflow: hidden;"></section></section></section></section><section style="margin: 0px 0px 0px -10px; padding: 0px; border: 0px; flex-shrink: 0; z-index: 9;"><section class="assistant" style="margin: 0px; padding: 0px; border: 0px; flex-shrink: 1 !important; width: 15px; box-sizing: border-box;"></section></section></section></section></section><p><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-indent: 2em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;">城口老腊肉有着悠久的文化历史，是城口民俗文化重要组成部分。我县坚持以“品牌、标准、文化、场景”融合为引领，协同创新产品功能、产品设计、产品溯源和场景体验，通过打造老腊肉展览馆、老腊肉非遗工坊、老腊肉小镇、老腊肉文化体验区、老腊肉数字博物馆等方式实现文化与健康、绿色与生态深度融合。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-indent: 2em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;"></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; border: 0px; color: rgb(51, 51, 51); font-family: ���ź�, Helvetica, Arial, sans-serif; letter-spacing: 1.5px; text-align: justify; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-indent: 2em;"><span style="margin: 0px; padding: 0px; border: 0px; font-size: 16px;">作为2022年鲁渝协作乡村振兴示范项目，北屏乡松柏村深入推进农文旅融合发展，在李家院子改建老腊肉展销创意点，配套老腊肉陈列展览厅，探索设置城口老腊肉制作全过程沉浸式体验场景，协助开展城口老腊肉制作工艺重点民俗研究。此外，坚持用好城口地理标志产品和非物质文化品牌价值，积极参与我县申报创建中国重要农业文化遗产和国家级非物质文化遗产工作，进一步挖掘城口老腊肉文化内涵，不断提升城口老腊肉“含金量”。</span></p><p><br/></p><p><span style="font-size: 12px;">来源：掌上城口</span></p><link rel="stylesheet" href="//bbs.cktcw.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_TL3" id="wcn_editor_css"/>
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