寻味乡愁食在高观｜匠心打造农家饭品牌，激活乡村振兴新动能
<p class="text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">烟火藏乡愁，美味聚人心！近年来，高观镇借力高铁高速贯通、乡村旅游蓬勃发展的东风，立足辖区农家小院、农家乐丰富资源，创新推出“吃农家饭·趣高观”特色体验活动，以乡土风味为媒、以规范经营为基、以品牌赋能为翼，让舌尖上的乡愁成为乡村旅游的鲜明标识，走出一条农文旅深度融合、助力乡村振兴的特色发展之路。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);"><span data-source="cke" style="font-weight: bolder;">精准摸排夯基础，小院变身“美食驿站”</span></p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">为推动农家饭产业有序起步、规范发展，高观镇坚持前期调研、精准施策，组织工作人员逐户深入辖区农家小院，实地核查场地环境、餐饮条件、服务能力等核心要素，全面摸清经营底数、筛选优质主体，建立特色农家饭培育台账。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">走访摸排的同时，工作人员主动靠前服务，全程帮办代办，积极协助各经营主体完善经营登记、健康排查、食品安全等相关手续，做实做细各项基础保障。通过精准摸底、分类指导，为后续品牌化打造、标准化运营奠定坚实基础，让散落在山间的农家小院，一个个变身乡村旅游路上的靓丽“美食驿站”。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);"><span data-source="cke" style="font-weight: bolder;">深挖本土显特色，每口都是“乡愁味”</span></p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">高观的农家饭，赢在原生态，胜在烟火气。依托当地优良生态禀赋，该镇深度挖掘乡厨私房技艺与乡土味道，精选本土地道食材，精心打造一批独树一帜的招牌美食，让每一口都能尝到纯粹的乡愁。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">任河活水散养的土鸭，肉质紧实鲜香、风味醇厚；双竹荷花种植基地的特色荷叶鸡，吸足荷香，鲜嫩入味；滋补养生的羊肉炖核桃，融合高山食材与传统慢炖工艺，暖身又入味，唇齿留香。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">除了特色硬菜，家常小菜更见新意：田间刚挖的新鲜土豆搭配山野野葱爆炒，朴实无华却鲜香十足；山间新发的春芽与高观土鸡蛋同炒，清香鲜嫩；还有各类现摘现炒的原生态时蔬，搭配自家慢熏一月有余的城口老腊肉、现点现杀的散养土鸡等本地特色食材，食材天然、做法本真，既保留着最纯粹的农家烟火气，又让人吃出回家般的温暖与踏实。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);"><span data-source="cke" style="font-weight: bolder;">统一标准树品牌，规范经营提质效</span></p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">酒香也怕巷子深，好味更需好招牌。为擦亮高观农家饭“金字招牌”，该镇坚持品牌化引领、标准化运营，对农家饭经营主体实行“四统一”规范管理——统一店招店名、统一规章制度、统一规范菜单、统一明码标价，从服务流程、食品安全、价格透明等方面全面提质，让游客吃得放心、消费安心。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">同时，结合高观地域特色，精心绘制乡野特色美食地图，在醒目位置设置指引标牌，让往来游客及毗邻区县游客一目了然、便捷查找，轻松找到心仪的农家饭点位。此外，着力打造特色公共IP，在食材溯源、烹饪技艺、就餐体验、贴心服务等环节精耕细作，实现“环境有颜值、菜品有特色、服务有温度、消费有保障”，全面提升游客体验感与满意度。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);"><span data-source="cke" style="font-weight: bolder;">文旅融合聚人气，舌尖产业助振兴</span></p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">下一步，高观镇将紧抓夏季旅游旺季与“趣高观”系列活动引流契机，持续放大“特色农家饭+乡村旅游”叠加效应，立足本地“一主两辅多支撑”产业布局，整合双竹村稻田、荷花等资源，在留住高观味道上持续发力，从食材品质、服务质量、沉浸式体验上全面升级。</p><p class="text_align-justify text_indent-2em" data-source="cke" style="margin-top: 0px; margin-bottom: 1.25rem; padding: 0px; text-align: justify; overflow-wrap: break-word; line-height: calc(var(--font-size-larger)*1.9125rem); min-height: calc(var(--font-size-larger)*1.9125rem); color: rgb(51, 51, 51); font-family: FZYaSongS-R-GB, FZYaSong-M-GBK, PingFang SC, miui, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Helvetica, sans-serif; font-size: 20.25px; white-space: normal; background-color: rgb(250, 251, 252);">让游客走进农家小院，就能感受到回家般的自在温馨，在品尝地道农家菜的同时，亲身参与田间采摘、动手烹饪等体验活动，在烟火气中感受高观的乡土风情。该镇将不断丰富菜品体系、优化服务品质、拓展体验场景，让高观农家饭成为吸引游客、带动群众增收、助力乡村振兴的靓丽名片，以舌尖上的小产业，绘就宜居宜业和美乡村新画卷。</p><p><span style="color: rgb(127, 127, 127); font-size: 13px;">来源：城口学习平台</span><br/></p><link rel="stylesheet" href="//bbs.cktcw.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_nw9" id="wcn_editor_css"/>
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